Deciding which car to buy is not the only decision your customer has to make – they also need to decide which dealership they should buy from. It’s most likely that your customer has not drilled down into the many pages of your website to learn about your dealership’s value-added services, community efforts, service department, or customer testimonials.
Once you’ve answered all your customer’s questions about the vehicle they are interested in – you should go over any special value-added programs offered by your dealership. If you have videos that introduce your General Manager or Service Department, you should watch these with your customer. Go over your DealerRater or Google Reviews – and show all the great pictures that communicate your dealership’s commitment to the community.
By presenting your dealership as a reputable business that is concerned about its community and providing superior customer experiences – you’ll build a deeper level of rapport with your customer and gain trust that will earn you, their business.