Nearly all OEMs today have a YouTube Channel or Facebook Page that contains a wealth of useful documents and videos that enable salespeople to give engaging and valuable sales presentations.
Starting with the factory’s ebrochure, you can review each vehicle in detail – using the manufacturer’s marketing messaging that may have had an influence on the customer’s interest in the car to begin with. The ebrochure lets the customer visualize the vehicle when it was new – to get detailed information about its technology, style, safety and convenience features, and options. It also provides detailed specifications about mechanical performance and warranty information.
By previewing additional OEM videos and documents with your customer, such as those that outline its maintenance program, safety technologies, multimedia capabilities, available accessories, financial services, and community work – you can build brand equity and value in the vehicle you are presenting.
