Velocity Automotive Integrates Digital Vehicle Portfolios into Rapid Recon Services

Press Release

DESTIN, FLORIDA, JANUARY 9, 2024

Velocity Automotive, Driven by Vehlo, now integrates its digital vehicle portfolios with window stickers and OEM build sheets into ASPIRE, a new appraisal-to-sale strategy from its sister company, Rapid Recon.

ASPIRE is a new appraisal-reconditioning-sales strategy from these companies, to be announced by Vehlo at NADA ’24, Booth 3363W. One phase of ASPIRE is VINSight, which improves the effectiveness of used car appraisal to close the gap between estimated and accurate reconditioning costs.

The second phase is strategic vehicle reconditioning time-to-line changes integrating with Velocity Automotive’s VINSight OBD-II scanner, mechanical condition report, and accurate recon cost for the scanned vehicle.

The third stage, VelocityEngage Digital Vehicle Portfolios, is a powerful customer engagement tool that brings shoppers into the dealer and provides them and sales personnel with intimate facts and histories of the used car being considered. VelocityEngage vehicle portfolios are one of two products from Velocity Automotive, now integrated with Rapid Recon since their acquisition last year by Vehlo.

VelocityEngage Digital Vehicle Portfolios warmly welcomes website visitors and showroom customers and presents vehicles concisely and professionally. This digital presentation includes vehicle photos and videos, pricing, OEM window sticker details, manufacturer brochures, and service and reconditioning histories. While warming shoppers to the value and quality of your used cars, these digital vehicle portfolios notify your sales team about who’s looking and what they’ve viewed.

“No two used cars are alike, but with these digital vehicle portfolios, we all now speak more intelligently with customers about any car in inventory – and cars sell faster and give us remarkable insight when appraising,” said Jeromie Allan, Partner and Executive Manager for Gary Yeomans Ford, Daytona Beach, Florida.

“Transparency in buying a vehicle today is paramount,” DeYoung said, “especially when the customer doesn’t have to ask, which is why this information is on the website for all potential new buyers to view.”

Customizable at the dealership level, Velocity Automotive Digital Vehicle Portfolios seamlessly integrate with your business model, offering instant access to OEM window sticker data and more.

“The number one reason to have Vehicle Portfolios from Velocity Automotive is that cars sell faster and give us remarkable insight when appraising,” Allan said. “Without Velocity Automotive Vehicle Portfolios, a used car is just a used car.”

Building and maintaining customer relationships is the heart of any successful dealership. Digital Vehicle Portfolio technology fosters relationships in new and powerful ways.

  • Detailed Vehicle Information: Utilizing window sticker date and OEM build details, dealerships can offer comprehensive insights into each vehicle, empowering customers with the information they need to make informed decisions.

  • Data-Driven Insights: Leveraging customer data to provide personalized offers, reminders, and service can enhance loyalty and create long-term customer advocates. 

“The digital transformation is not an isolated trend; it’s a fundamental evolution reshaping the automotive industry. Embracing this transformation requires understanding the available technological tools and a willingness to replace traditional dealership operations,” said Josh DeYoung, Vice President of Sales – East, for Velocity Automotive.

Visit Velocity Automotive at NADA, Booth 3363 W.

Rapid Recon and Velocity Automotive serve auto dealers fixed and variable operations. They are part of Vehlo, a leading software solutions provider for customer pay, service lane opportunities, customer engagement, and vehicle reconditioning. For more information, visit www.rapidrecon.com and www.velocityautomotive.com and www.Vehlo.com.