The Value of OEM Window Stickers: Extending the Benefits of Pre-Owned Inventory

Josh DeYoung, VP of Sales Velocity Automotive

August 2023

When it comes to purchasing a vehicle, buyers of both used and new cars increasingly look at the OEM window sticker as their go-to resource. By providing VIN-based details on standard and optional features, buyers can quickly assess the specifications of a vehicle.

With the OEM window sticker, car buyers will make informed decisions ensuring they choose a vehicle that meets their needs and preferences. The OEM window sticker has become an indispensable tool for both dealerships and consumers.

  1. Informed Decision-Making: Just like a new vehicle, used car customers have done their homework. They often have a specific make, model, and desired features in mind. By providing them with a comprehensive window sticker for each pre-owned vehicle, dealerships empower customers to make well-informed decisions. This transparency builds trust and ensures that customers have this necessary information at their fingertips.

  2. Price Transparency: One of the main advantages of OEM window stickers is their ability to display the price clearly. This feature is equally important for pre-owned vehicles. When customers know the exact price of a used car upfront, it saves time and minimizes the need for negotiation games. Transparent pricing instills confidence in the buying process and establishes a positive dealership-customer relationship.

  3. Showcasing Vehicle Features: Pre-owned vehicles often have unique features and upgrades that set them apart from other models in the market. These distinctive attributes need to be highlighted to capture the attention of potential buyers. By incorporating a comprehensive list of vehicle features on the window sticker, dealerships can effectively showcase the added value of each pre-owned car. This detailed overview allows customers to quickly identify if a particular vehicle aligns with their desired specifications. According to an article by Edmunds, “the window sticker provides information about the vehicle’s optional equipment, allowing buyers to understand the factory-installed options and make accurate comparisons with other vehicles on the lot.”

  4. Streamlined Customer Experience: Efficiency is key in the automotive sales process. By providing the OEM window stickers for pre-owned inventory, dealerships streamline the customer experience. Prospective buyers can easily compare different vehicles side by side, evaluating prices, features, and other vital information. This convenience enables customers to make faster decisions and expedites the overall sales process.

  5. Increased Customer Satisfaction: When customers have access to detailed information about pre-owned vehicles, it significantly enhances their satisfaction levels. By meeting their expectations and empowering them with accurate and comprehensive data, dealerships foster a positive buying experience. Satisfied customers are more likely to recommend the dealership to others and become repeat customers.

While OEM window stickers have long been a staple for new vehicles, their benefits can be extended to the pre-owned inventory as well. By providing detailed information about pricing, and vehicle features, dealerships can offer customers a transparent and streamlined buying process. Embracing this approach enhances customer satisfaction, builds trust, and ultimately leads to increased sales. Incorporating OEM window stickers for pre-owned vehicles is a win-win strategy for both dealerships and customers in today’s competitive automotive market.