VDP Engagement

The missing piece to the pricing strategy puzzle

By Kalah Hathcock Now is the time to make a game plan for your pricing strategy so you are ready for the market shift. VDP views are widely known and accepted as a key indicator of how well a vehicle is merchandised online and how quickly a vehicle will sell. While good used car managers and pricing strategists will take this…

Next Generation Used Vehicle Merchandising That Benefits Both Car Shoppers & Automotive Sales Professionals

Perhaps more than ever, effective merchandising is essential to used vehicle sales. Consumers’ expectations continue to rise – with a demand for total transparency regarding all available information in used vehicle listings. Dealers must embrace next generation merchandising to stand out from the competition as more and more deals are either won or lost on the “digital lot”. Over the…

The Salesperson’s Guide To Giving Used Vehicle Sales Presentations That Maximize Gross Profit

The way that consumers shop for and buy vehicles is nothing like it was ten years ago. Today, shoppers expect complete transparency when dealing with salespeople and the dealership, and they want all their questions answered upfront. If they ask for information, they expect it to be readily on hand – and when they ask for pricing, they want honest…