Used Vehicles

Think Differently: Window Stickers Matter on Pre-Owned Vehicles

When customers are shopping your new inventory their first go-to item is the OEM window sticker as it holds the main points of interest for them, price and vehicle features.  You anticipate this as you know they’ve done their homework, have a specific vehicle and features in mind, and they’ve identified a set price that they are willing to pay.…

Next Generation Used Vehicle Merchandising That Benefits Both Car Shoppers & Automotive Sales Professionals

Perhaps more than ever, effective merchandising is essential to used vehicle sales. Consumers’ expectations continue to rise – with a demand for total transparency regarding all available information in used vehicle listings. Dealers must embrace next generation merchandising to stand out from the competition as more and more deals are either won or lost on the “digital lot”. Over the…