Pre-Owned Vehicles

How Are You Telling the ‘Story’ of Your Pre-Owned Inventory?

By Kalah Hathcock The highest grossing, most profitable dealerships that we work with are telling the “story” of the pre-owned vehicle and really focusing on giving the customer the new-car buying experience, with a pre-owned unit. Not all used cars are created equal — you need to tell the story, paint the picture, give them an illustration they can’t resist. We…

Think Differently: Window Stickers Matter on Pre-Owned Vehicles (Part 1)

When customers are shopping your new inventory their first go-to item is the OEM window sticker as it holds the main points of interest for them, price and vehicle features. You anticipate this as you know they’ve done their homework, have a specific vehicle and features in mind, and they’ve identified a set price that they are willing to pay.…