OEM

How Are You Telling the ‘Story’ of Your Pre-Owned Inventory?

By Kalah Hathcock The highest grossing, most profitable dealerships that we work with are telling the “story” of the pre-owned vehicle and really focusing on giving the customer the new-car buying experience, with a pre-owned unit. Not all used cars are created equal — you need to tell the story, paint the picture, give them an illustration they can’t resist. We…

Review The OEM eBrochure, Informational Videos, & Other Documents To Build Confidence In The Brand

Nearly all OEMs today have a YouTube Channel or Facebook Page that contains a wealth of useful documents and videos that enable salespeople to give engaging and valuable sales presentations.Starting with the factory’s ebrochure, you can review each vehicle in detail – using the manufacturer’s marketing messaging that may have had an influence on the customer’s interest in the car…