Scott Carter / Senior Writer Longtime Gators donor Hugh Hathcock recently made a $12.6 million pledge to Gator Boosters, the single largest financial gift in the organization's history. GAINESVILLE, Fla. — Hugh Hathcock's life story intertwines with the University of Florida like Hogtown Creek weaves its way through town. There are starts and stops, straightaways and bends along the path. But Hathcock,…
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When customers are shopping your new inventory their first go-to item is the OEM window sticker as it holds the main points of interest for them, price and vehicle features. You anticipate this as you know they’ve done their homework, have a specific vehicle and features in mind, and they’ve identified a set price that they are willing to pay.…
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Our unique storm continues to linger into 2022 – low inventory, higher vehicle pricing and stronger competition for said inventory. Until the COVID-19 related manufacturing delays get resolved, industry analysis forecasts that used car sales will continue to lead in dealership acquisition, sales volume and service. Furthermore, acquiring inventory will remain a struggle and expensive. So, what can be done…
If there’s one aspect of the vehicle purchase process that customers complain most about – is when their sales professional constantly disappears from their desk, going back and forth to managers hidden in a glass tower – for answers. A truly effective and engaging sales presentation is one that is done with all information presented completely upfront and when the…
Every salesperson in the dealership should be a product expert of all makes and models on the lot – not just the new vehicles the dealership sells. The Factory Window Sticker empowers salespeople to become product knowledge experts – regardless of the vehicle they are presenting – while simultaneously building immediate rapport with customers.The daily trade walk is the best…