Scott Carter / Senior Writer Longtime Gators donor Hugh Hathcock recently made a $12.6 million pledge to Gator Boosters, the single largest financial gift in the organization's history. GAINESVILLE, Fla. — Hugh Hathcock's life story intertwines with the University of Florida like Hogtown Creek weaves its way through town. There are starts and stops, straightaways and bends along the path. But Hathcock,…
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When customers are shopping your new inventory their first go-to item is the OEM window sticker as it holds the main points of interest for them, price and vehicle features. You anticipate this as you know they’ve done their homework, have a specific vehicle and features in mind, and they’ve identified a set price that they are willing to pay.…
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Recently I came across an August 2020 report from Winterberry Group, “The Drive for Data – The Future of Automotive Marketing in a Customer-Centric World,” sponsored by Treasure Data. It outlines many short comings in that the auto industry continues to struggle with engaging consumers with an effective digital retailing experience. In the report, it cites “the harsh reality that…
Perhaps more than ever, effective merchandising is essential to used vehicle sales. Consumers’ expectations continue to rise – with a demand for total transparency regarding all available information in used vehicle listings. Dealers must embrace next generation merchandising to stand out from the competition as more and more deals are either won or lost on the “digital lot”. Over the…
The way that consumers shop for and buy vehicles is nothing like it was ten years ago. Today, shoppers expect complete transparency when dealing with salespeople and the dealership, and they want all their questions answered upfront. If they ask for information, they expect it to be readily on hand – and when they ask for pricing, they want honest…