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When customers are shopping your new inventory their first go-to item is the OEM window sticker as it holds the main points of interest for them, price and vehicle features. You anticipate this as you know they’ve done their homework, have a specific vehicle and features in mind, and they’ve identified a set price that they are willing to pay.…
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In last month’s article, Think Differently: Window Stickers Matter on Pre-Owned Vehicles, we talked about the importance of sharing the OEM window stickers with customers for your pre-owned inventory to create transparency and trust. In today’s competitive market, consumers expect a superior digital experience with all the information at their fingertips. This begins the moment they visit your website and…