Monthly Archives:October 2021

From Recon To Retail: Passing The Baton From The Backend To The Frontend

Although prices are beginning to ease for used vehicles, inventory levels are still not where they need to be for franchise dealers across the country. With new-vehicle inventory levels at record lows and dealers facing stiff competition from online used car retailers such as Carvana and Vroom – proper merchandising of used vehicles in stock is essential to thriving in…

Digital Dealer Oct 12-14, 2021 Las Vegas

It was great to networking with our friends and dealer partners at Digital Dealer this year in Las Vegas. We had a lot of fun with giveaways and prizes, while meeting new people in the business from all across the country. #digitaldealer2021

Jim Fitzpatrick with Casey Coffey, CEO of Greenway Automotive & Hugh Hathcock

Jim Fitzpatrick with Casey Coffey, CEO of Greenway Automotive & Hugh Hathcock Discuss The Benefits Of VelocityEngage Marketing Solution. The used car industry is a huge part of the Greenway platform. Coffey says ReconVelocity gives them the ability to move cars rapidly and have complete transparency for all the managers. One of the challenges, Coffey has had was running a…

Hugh Hathcock & Kalah McCoy Talk With CBT News About Integrated Window Stickers In VelocityEngage

Hugh Hathcock and Kalah McCoy talk with Jim Fitzpatrick of CBT News about the benefits of the integrated window stickers in VelocityEngage, such as not losing out on trades, more accurate trade appraisals, salespeople being product experts of all makes and models on the lot, and greater transparency with customers. Customer trust and transparency are crucial elements for every car…

Next Generation Used Vehicle Merchandising That Benefits Both Car Shoppers & Automotive Sales Professionals

Perhaps more than ever, effective merchandising is essential to used vehicle sales. Consumers’ expectations continue to rise – with a demand for total transparency regarding all available information in used vehicle listings. Dealers must embrace next generation merchandising to stand out from the competition as more and more deals are either won or lost on the “digital lot”. Over the…