Monthly Archives:September 2021

Build Value In Vehicle Quality & Safety By Presenting The Dealership’s Reconditioning Work

According to the Consumer Trends for 2020 Report by Brandwatch, when 8,000 people were asked what attribute was most important when choosing a vehicle – quality ranked as the most important, followed by affordability then friendly customer service. Every used vehicle on your lot is unique based upon how the previous owner drove it and how they took care of…

Be A Product Expert Of All Makes & Models Using The OEM Window Sticker

Every salesperson in the dealership should be a product expert of all makes and models on the lot – not just the new vehicles the dealership sells. The Factory Window Sticker empowers salespeople to become product knowledge experts – regardless of the vehicle they are presenting – while simultaneously building immediate rapport with customers.The daily trade walk is the best…