Monthly Archives:May 2021

Review The OEM eBrochure, Informational Videos, & Other Documents To Build Confidence In The Brand

Nearly all OEMs today have a YouTube Channel or Facebook Page that contains a wealth of useful documents and videos that enable salespeople to give engaging and valuable sales presentations.Starting with the factory’s ebrochure, you can review each vehicle in detail – using the manufacturer’s marketing messaging that may have had an influence on the customer’s interest in the car…