Every salesperson in the dealership should be a product expert of all makes and models on the lot – not just the new vehicles the dealership sells. The Factory Window Sticker empowers salespeople to become product knowledge experts – regardless of the vehicle they are presenting – while simultaneously building immediate rapport with customers.
The daily trade walk is the best way to keep track of every vehicle that comes into inventory – either as a trade or an auction purchase. And… your dealership should have a process for automatically pulling the OEM window sticker on each unit and ensuring that it is easily accessible by you, so that you don’t have to waste any minute of your customer’s time.
Although the layout and design of window stickers across brands may vary, the major parts are typically the same. Along with the Manufacturer’s Suggested Retail Price (MSRP), the OEM Window Sticker contains a wealth of valuable information, including:
- VIN # & Model Information
- Standard Equipment
- Added Features & Pricing
- Government Safety Ratings
- Fuel Economy Rating
- Annual Fuel Costs
- Fuel Type
- Delivery Fees
- Fuel Costs Or Savings Over 5 Years
- QR Code
Begin each sales presentation by reviewing the vehicle’s detailed specifications and educating the customer about the OEM Window Sticker and the validity of the information it contains.